Vodka & Sauerkraut

My motivation for publishing Vodka & Sauerkraut is entirely selfish.

In fact, I’m not sure if anyone will find anything useful here ever, at all.                                           

It’s simply a place to explore how a background in literature and creative writing has morphed into a marketing career the only way I know how–by writing about it.

I suppose this is where a blogger attempts to cover subject matter authority, but I won’t bother with that. My story is quite simple–I spent several years dabbling in the craft of fiction while at the same time taking courses and writing research papers that attempted to push the bounds of literary theory. Then I landed a marketing gig at a pretty kick-ass M2M technology company. (And as the PR person, I should probably mention that company is Pedigree Technologies, and whatever I put out here does not necessarily reflect the opinions and viewpoints of Pedigree.)

Here are a couple examples of my more business-oriented writing, if that’s what you’re here for:

• 5 Principles of Fiction for More Effective Content Marketing (B2C Marketing Insider)
• 6 Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer (B2Bbloggers)

If you can tolerate obscure references to dead poets, world mythologies, grammar, and the occasional fishing story, welcome to Vodka & Sauerkraut. I’m Jessie Johnson, probably the main contributor to this blog, at least for the time being. I love telling stories, but not my own. Connect with me on Twitter at @jjhnsn

Oh, and if you’re wondering where the name comes from, it’s in memory of an old woman I used to care for in a nursing home. She used to say (over and over), “Vodka and sauerkraut are the spice of life.” I tend to believe that’s true. Here’s an excerpt from the title story, so to speak.